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Malcolm Auld is the country’s leading direct marketing educator and commentator. He built the largest DM agency in Australia before opening MAD. His book Direct Marketing Made Easy is the industry bible, with sales of over 18,000 copies. He contributes to numerous publications and conferences.
Here are some of his musings from various business magazines:
| Magazine | Article | Download |
| Marketing Magazine |
Nailing Mailing |
download |
| Marketing Magazine |
Brand Experiences Part 1 |
download |
| Marketing Magazine |
Brand Experiences Part 2 |
download |
| Marketing Magazine |
Direct Mail Renaissance |
download |
| Marketing Magazine |
Direct Mail Best and Worst |
download |
| Marketing Magazine |
Email Marketing |
download |
| Marketing Magazine |
Pac Print '05 |
download |
| Marketing Magazine |
Retro Marketing |
download |
| NZMarketing Magazine |
Blogging |
download |
| Direct Marketing Magazine |
Sexing Up DM |
download |
| Desktop Magazine |
This Time it's Personal |
download |
| Print21 Magazine |
Beware the digital voodoo |
download |
| Print21 Magazine |
PURLs now available to all marketers, printers and mailhouses |
download |
| Print21 Magazine |
Make your copy more effective by making it easier to read |
download |
| Print21 Magazine |
B2B Marketing |
download |
| Print21 Magazine |
Sexing Up Direct Mail |
download |
| Print21 Magazine |
DM Testing |
download |
| B&T Magazine |
Big Future for DM |
download |
| Priority Magazine |
Wine Marketing |
download |
| Priority Magazine |
Spice Up Direct Mail |
download |
| Publish Magazine |
Growing Magazine Subscriptions |
download |
| Mortgage Brief Magazine |
Direct Mail Renaissance |
download |
| Fundraising & Philanthropy Magazine |
New DM technology |
download |
| Insurance & Risk Magazine |
The Maths of Insurance Marketing |
download |
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