At MAD there are a few things we don’t do. In no particular order they are:

We don’t pitch business – apart from Government Tenders. Why try to get married on the first date?

To save wasting yours and our valuable time and money, the best way to see if we can work together is to do so. Start with a project that has to be done – that way you can determine whether we can work together, while still getting a planned campaign or project completed.

Or if you prefer, let’s chat over a coffee and discuss what’s possible. We can give you some references if you like to see what our clients say about us.

Most of our senior people have been Marketing Managers in their careers, so we’ve walked in your shoes. And there aren’t many marketing problems we haven’t faced in our marketing or agency careers.

We don’t believe in the Brand Fairy – the mythical being that agencies claim solves all marketing problems in 30 seconds on the television.

You’ll never hear us say “it’s branding” to justify an advertising execution or a campaign that doesn’t work.

We know that all marketing messages – paid or unpaid – influence customers opinions about brands. Customers don’t differentiate between messages like agencies do.

The leading brands in every category are the ones with the most customers, not the brands with the most advertising. We believe in using brand advertising as part of a range of tactics to achieve your objectives, but not as the magical cure-all that solves everything.

We don’t use advertising jargon and marketing buzzwords to impress you holistically with our 360 degree view of strategically branded social media customer engagement experiential activation crowd-sourcing apps.

You’ll only ever get an honest point of view based on the facts and laced with commonsense, as if it was our money we are spending. In fact, the phrase you will hear most is “If it were our money we would do the following….”

We won’t try to con you with Digi-magic.

There are only two reasons people use the internet*:

• To save time
• To waste time

That’s it!

Design your site to suit the reasons your customers want to use it.

We know there is very little new behaviour online that didn’t already exist offline, so we won’t try to convince you that you need some amazing form of binary code expertise to succeed in the digital space.

As Confucius said “men’s natures are alike, it is their habits that drive them apart” and while we are seeing some new habits – they are simply new habits for old behaviours. Word-of-mouth for example, has always been the most valuable way of getting new customers and it still is - only now marketers have more opportunities to get more words from more mouths via the internet.

Drayton Bird calls this “The Convenience Paradox”