Brand Advertising

If you put a dozen marketers in a room and asked them "what does brand building mean?" you'll get a dozen entirely different answers.

Branding is one of those intangible subjects where many people have opinions, but few agree on facts. The topic "branding" isn't even taught in most university marketing degrees, although you might find a subject called "brand management".

Unfortunately because a lot of our marketing education is a couple of decades behind reality, many marketers still believe that advertising alone build brands.

Advertising is but one element that influences peoples' opinions about brands and sometimes it has the least effect on results. Elements such as distribution or ordering procedures, or how long it takes to answer a phone can greatly influence a perception of a brand. The most powerful influence is usually a referral from a friend or colleague — the old fashioned word of mouth.

Messages or advertisements delivered via personal media also have enormous impact on your brand. In fact if you do the wrong thing by your customers via e‑mail or the telephone for example, it is a very cheap way to do a lot of damage to your brand.

MAD creates brand campaigns across all media. We develop brand names, design logos, produce corporate style guides and packaging. And we work hard at building our own brand equity by investing in different marketing activities.

Why not put us to the test? We guarantee we can generate better results than your current campaign, or you don't pay for the creative costs. So you have nothing to lose for trialing our services.

Call or e‑mail Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au.