Direct Marketing

"The world is coming to direct marketing" and it’s all because of the internet — the most powerful direct marketing channel. If you're like most marketers these days you're looking for high quality direct marketing expertise to build your business and your brands.

Well you've come to the right place.

MAD Principal Malcolm Auld is one of Australia's direct marketing pioneers and responsible for numerous industry firsts. His book Direct Marketing Made Easy is one of Australia's largest selling marketing texts.

And MAD is one of Australia's most successful direct marketing agencies, having won numerous local and international awards from the Australian Marketing Institute, Australian Direct Marketing Association, US Direct Marketing Association, DM Asia and others.

Many people misunderstand direct marketing and assume it is just direct mail. At MAD we know there are only two ways of marketing — the direct way and the indirect way — and we have loads of experience in both ways of marketing in every type of media, from mail to television and the internet.

"Unlike other agencies, we spend our own money running our own direct marketing business,
so we know what works and what doesn't and advise you accordingly."

If you'd like risk‑free creative solutions to your direct marketing problems, put us to the test. We guarantee we can generate better results than your current campaign, or you don't pay for the creative costs. So you have nothing to lose for giving us a trial. Check out some examples by clicking here.

Call or e‑mail Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au.