E-mail Marketing

If you're looking for e‑mail marketing services, then you've come to the right place.

In 1998 Malcolm Auld launched Australia's first e‑mail marketing consultancy called BuzzMail and was one of the first marketers to use e‑mail marketing in Australia. His book E‑mail Marketing Made Easy was also the first non‑American book published on the topic.

MAD owns its own specialist e‑mail marketing software (CMi) and provides all your e‑mail marketing requirements from strategic planning, design, copywriting and content, distribution, tracking and measurement, as well as strategies for testing. (Did you know that text e‑mails often perform better than HTML messages? We can show you why.) We can also advise you on which e‑mail marketing software is right for you.

World's Best Practice

There are many creative formats and distribution technologies for e‑mail marketing and no particular e‑mail distributor has all the solutions for all the marketers. So in addition to owning our own software MAD works with the best practice providers from around the world to ensure we deliver the most appropriate services for each clients e‑mail marketing needs.

We can set‑up a web‑based DIY system, so you can manage your e‑mail marketing campaigns internally, or we can manage your e‑mail marketing from start to finish, including strategy, creative, formatting, database and list management, reporting and more.

Interestingly, this is just what we have always done with traditional marketing production services like television, radio, print and mailhouse — choose the best supplier for the job based on the specific needs of the client and the job. We never use just one supplier for every job for each of our clients, so why should it be any different for e‑mail marketing?

Click here to check out CMi or if you'd like to discuss how to get started or get better results with your e‑mail marketing, call or e‑mail Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au.