Internet Marketing

(See also Digital Marketing)

Also known as digital marketing, online marketing, interactive marketing, web marketing, e‑marketing, i‑marketing and <insert your own buzzword> marketing. Never before has there been as much confusion and propaganda surrounding a marketing channel as there is with the internet.

Like any gold rush, the current rush to web 2.0 has attracted all sorts of colourful characters. Anyone with some digital production skills is claiming to be an expert in everything to do with marketing via the internet. Smoke and mirrors abound in this space as every would‑be expert tries to capitalise on the rapid market growth and inexperience of marketers.

If you're not careful, getting a "digital agency" to develop your internet advertising can be something akin to getting a motor mechanic to develop the brand plan for the launch of a new vehicle. Why would you do it?

The MAD team has been developing internet advertising for over 12 years and were pioneers of viral and e‑mail marketing in Australia. Malcolm Auld wrote the first non‑American book on e‑mail marketing called E‑mail Marketing Made Easy.

Malcolm also delivered some of Australia's first internet marketing training courses starting in 1995. He has written and delivered the E‑marketing Certificate Course, E‑mail Marketing Course, Direct Marketing and Branding courses for the Australian Direct Marketing Association and The Marketing Campus.

You get a wealth of experience and unique thinking from MAD, because we combine direct marketing expertise with internet technology to deliver outstanding measurable results. We know the internet is not an advertising medium, it is a pure direct marketing channel in which marketers and customers can communicate directly with each other.

Very few people understand this simple truth or have the skills needed to really succeed in the internet space.

MAD has a complete range of services including:

  • Blogs
  • Copywriting services
  • Digital marketing training
  • E-mail marketing
  • Internet games
  • Online advertising
  • Page-turning technology
  • Pay Per Click advertising
  • Personal URLs (PURLs)
  • Search Engine Marketing
  • Search Engine Optimisation
  • SMS services
  • Social networking software
  • Viral marketing
  • Webcasts
  • Website design and development

Remember, internet marketing is not a way of marketing. The way of marketing via the internet is direct marketing — marketers talking directly with individuals and individuals talking directly with marketers.

Why not put us to the test? We guarantee we can generate better results than your current campaign, or you don't pay for the creative costs. So you have nothing to lose for trialing our services.

Call or e‑mail Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au

Check out some of our work here.

 
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