Online Games

Online games can be used in a number of ways:

  • Engage people who visit your site
  • Educate customers and prospects about your services
  • Train customers on the use of your online services
  • Sales promotions and competitions
  • Increase traffic to your website
  • Increase brand awareness

MAD developed our first online game in 1998 and distributed it by e‑mail, in the days when you could send Flash files without spam filters and virus problems.

In 2003 MAD developed The ABBi Small Business IQ Test — a multiple choice game designed to capture insurance renewal dates from small businesses who participated in the game, as well as build awareness of the ABBi Small Business Insurance brand in the local market. This was the first such game designed specifically to build a lead bank of insurance prospects and this type of sales promotion has now become the industry standard for generating insurance sales leads.

MAD has a couple of popular games on this site — The PoolComp and Marketing Buzzwords Bingo. Click on the links to play.

If you’d like an online game designed to grow your business call or e‑mail Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au.

 
back to top