"Brands are not built by what you say about yourself, but by what others say about you" — Malcolm Auld.
That's why a public relations plan is key to the success of any marketing campaign. The more you can get others saying positive things about you, or endorse your brand, the more success you will have.
MAD has internal and contract public relations services to help you get more exposure in the media.
A big part of the MAD brand development is done through public relations via appearances on television, radio, in trade and business press, our own newsletters and blogs, webcasts, speaking at seminars and industry conferences, viral marketing and other activities.
We actively use public relations and can help you build your brand the same way. Check out some of what we do for MAD in The Marketing Toolbox then call or e‑mail Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au.