PURLs

Andaz PURL

MAD introduced Personal URL’s to Australia in 2003 and has produced more campaigns than any other marketer. A PURL is the missing link between traditional print and websites. It has changed direct mail marketing forever.

A PURL uses the same data you use to personalise and customise your mail, to personalise and customise a personal landing page for each name on your mailing list. This means each person who receives a mailing from you can open their own personalised News Ltd PURL landing page as a response device to order, inquire, complete a survey, download or
access further information and more.

The very personal nature of the PURL tends to increase responses to traditional mail campaigns, because the body language of the PURL says "this is only for you".

But up until now PURLs have been restricted to one software system that is only available Computershare PURL if you print your campaign on a specific brand of digital printer.

To overcome this problem MAD has introduced new US software from the largest supplier of PURLs in the world. Now you can print a PURL using dot‑matrix, ink‑jet, laser or digital printers — you are no longer restricted to digital printers. In fact you could even hand‑write a PURL and your campaign will work with MAD’s new software.

And of course PURLs also work with e‑mail marketing messages. Bridgestone PURL

A typical PURL campaign includes:

  • Personalised mailpack
  • Landing page
  • Unique campaign URL
  • PURL formatting and set-up
  • PURL hosting
  • 24/7 secure tracking and reporting service
Creative Bank PURL

MAD can design your complete campaign, or if you have developed a mailing, MAD can just supply the landing page, unique campaign URL, formatting, set‑up and hosting, tracking and reporting service.

Click here to check out a live example, or contact Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au.

 
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