Austrade

Austrade provides information and advice for Australian exporters. The printed version of the organisation's newsletter had recently been discontinued, and there was a relatively low awareness of the electronic edition.

MAD Solution

A targeted e‑mail to Austrade's exporter database, highlighting the useful information contained in the e‑newsletter. A dedicated landing page with data-capture capability enabled Austrade to consolidate their database, whilst providing subscribers with immediate access to the latest issue.

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