Calliden Insurance - Blue Dog

Calliden Insurance was launching a new and unusual insurance brand on a modest budget.
The product, Blue Dog, was tailored for building tradespeople, and even provided free cover for their dogs.

MAD Solution

Advertising and direct mail campaign with the web tightly integrated as a response mechanism. Advertorial content in the trade press supported the advertising message. With a logo and corporate identity that projected a distinctive style in each piece of communication.

click here to view the work