Calliden Insurance

The Calliden insurance group was launching a number of specialised sub‑brands that needed to be differentiated in ways relevant to their respective markets.

MAD Solution

Design and produce a range of corporate identities. Each featuring a logo that communicate something of the personality of the brand. So for example, Blue Dog was designed to appeal to building tradespeople with its watchful dog in the back of a ute. And whilst Marque was restrained and elegant like the upmarket cars of its customers — Dawes projected a bit more of a performance car image.

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