NSW Cancer Council

The NSW Cancer Council wanted a way to give major supporters who sell merchandise on Daffodil Day a to promote the event.

MAD Solution

MAD developed an e‑card that resided on the NSW Cancer Council website. Supporters were invited to visit the site and create their own e‑card by ticking the box next to the items they would be selling and adding a personal message to the card. Once their card was created they could preview it before sending it to their own network. It was an extremely cost‑effective way to get coverage about Daffodil Day using supporters.

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