Castle Hampers

Castle markets a variety of Christmas hampers on monthly savings plans. There is a lot of competition in the market, and many people were using Google to find the hamper company that best suited their needs.

MAD Solution

A Google Pay‑Per‑Click campaign to draw attention to the benefits of Castle Hampers, using a large number of anticipated keywords. A split‑run test of landing pages helped reduce costs per lead and increase customer conversions.

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