LexisNexis

LexisNexis was launching a new legal publication specialising in civil liability and needed to communicate to the legal profession that they should acquaint themselves with this fast‑moving legal field.

MAD Solution

Magazine advertising and direct mail based around the idea that it could be a 'slip up' for a lawyer to ignore the area of civil liability. The direct mail piece was delivered as a miniature version of a slippery floor sign. Customers registered for a 14‑day free trial at a specific landing page.

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