NRMA Motoring & Services

As part of an ongoing retention program, NRMA wanted to communicate to members the many benefits of belonging and build an opt‑in email database.

MAD Solution

A mailer telling members they could win a Holden Captiva SUV. The piece was personalised and die cut in the shape of a car's wheel. When the piece was opened, it revealed the prize and directed the recipient to the PURL where they could enter online, resulting in a response rate of over 28%.

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