NRMA Motoring & Services

NRMA provide roadside assistance and a wide range of other benefits.
Members were tending to underestimate just how valuable membership benefits could be.

MAD Solution

A personalised letter reminding motorists that if they ever got into trouble, an NRMA patrol would be at their side. With a key point about membership also being that such incredible peace of mind costs just a few cents a day. A 1800 number was the response mechanism, with a free fuel card offered as an additional incentive.

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