NRMA Motoring & Services

It's not easy to get people excited about the NRMA's annual car battery recycling event.

MAD Solution

As an additional incentive for people to bring in their old batteries, the organisation also makes a donation to the Victor Chang Cardiac Research unit. So MAD developed this campaign based around a heart shaped leaf. The attention‑grabbing poster appeared in mechanics' workshops around NSW, with postcards as an additional call to action.

click here to view the work