Oxford Shop

In a tough retail environment it pays to make your customers feel special.
The Oxford Shop loyalty program offered members points with every purchase they made.

MAD Solution

A direct mail DM pack around the idea of 'making room for even more membership benefits'. It made use of the very latest colour personalisation technology, giving each piece of communication a highly individual touch. Eye‑catching postcards reinforced the message, and served as additional calls to action.

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