Stryker

Stryker wanted to invite orthopaedic surgeons to a conference in Sydney. In previous years, the conference had been held in exotic locations like ski resorts. A city venue was considered to be less appealing.

MAD Solution

Use humour to engage with surgeons and capture their interest. Opening the outer envelope revealed an 'x‑ray' of a Sydney landmark near the conference venue. Response was excellent, and well above expectations.

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