The Agency
MAD is an eclectic team of marketing and advertising professionals who have over 263 years combined experience as marketing managers, brand managers, creative directors, strategic planners, copywriters and designers, website developers, retailers, salespeople, promotions and event managers, fundraisers, media planners, search and digital marketers, project managers, marketing educators and more.
We're based at the famous northern beaches suburb of Manly "7 miles from Sydney and a thousand miles from care" — to quote the locals. Check out the view from our balcony on the home page.
At MAD we know there are only two ways of marketing:
1. The direct way where the marketer's activities are designed to create an immediate transaction with the customer be it a sale, exchange of information, click‑through, store visit, phone call or some other immediately measurable response.
This often involves personalised messages delivered in various media directly to individuals, or responses received directly from individuals. This way of marketing is known as direct marketing and is the hardest thing to do in marketing.
That's because you have to get the customer or prospect to do what you want them to do, when you want them to do it, rather than what they were going to do prior to receiving your message.
2. The indirect way where a marketer's activities are designed to position a brand in the mind of a customer, so that when the customer is eventually in the market to buy, they'll consider the brand.
This is the traditional form of marketing known as mass marketing and usually involves broadcasting non‑personalised brand messages to segments of customers rather than to individuals. Usually this type of advertising has no measurement criteria related to its performance.
It is the easier type of marketing to execute and often the weight of the media spend is more influential on the outcome than the creative content within the advertisement.
The MAD team has loads of experience executing both types of marketing activities in all types of media online and offline and always with a focus on measurable results.
MAD is unique in the way it applies direct marketing skills to internet technology. Our clients are assured the creative solutions we develop are designed to get results for their brand, not fill the portfolio of a 'digital' designer.
Direct marketing is executed in all types of media using all types of technology — television, mail, outdoor, radio, press, print, digital, internet, e‑mail, pay per click, catalogues and more. It is not restricted, as some people believe, to mail. The internet and digital marketing technologies are the biggest growth areas of marketing.
The services we provide can be labelled under marketing titles such as:
- Advice and Consultancy
- Brand Advertising
- Brand Audits
- Business-to-business Marketing
- Creative Development
- Database Design
- Database Management
- Design
- Direct Marketing
- Direct Response Advertising
- Digital Marketing
- Digital Publishing
- E-mail Marketing
- E-mail Design and Distribution
- Event Management
- Local Area Marketing
- Loyalty Programmes
- Media Planning and Buying
- Offer Design
- Online Advertising
- Online Games
- Packaging
- Pay Per Click Advertising
- Point of Sale
- Print Production And Management
- Public Relations
- Retail Advertising
- Sales Promotions
- Search Engine Marketing
- Search Engine Optimisation
- Strategic Planning
- Telemarketing
- Testing Programmes
- Trade Marketing
- Trade Show Marketing
- Viral Marketing
- Website Design and Development
Our money back guarantee
Why not put us to the test? We guarantee we can generate better results than your current campaign, or you don't pay for the creative costs. So you have nothing to lose for trialling our services.
Call or e‑mail Malcolm Auld or Paul Anderson on +61 2 9976 0900 or inquiry@madmail.com.au
