MAD People
It's the people who work in MAD that make a difference, here are just a selection...
Malcolm Auld, Principal
Malcolm is Principal of MAD (so his bio is longer) and is regarded as one of the direct marketing industry's pioneers, with nearly 30 years experience.
At 22 he was National Marketing Manager of TNT, at 24 he started his first marketing consultancy (Feedback Marketing) and at 28 he became the Head of Ogilvy & Mather Direct in Australia and the youngest Ogilvy & Mather board member in the worldwide network.
He has run advertising agencies for Ogilvy & Mather Direct, J. Walter Thompson, EuroRSCG Partnership and has owned Malcolm Auld Direct (MAD) since 1991.
He is also Principal of The Marketing Campus, a specialist marketing publishing and education company and has educated marketing executives in 15 countries. His e‑mail company BuzzMail, was Australia's first specialist e‑mail marketing agency.
Malcolm's book Direct Marketing Made Easy is the largest selling marketing text in Australia.
And his book E‑mail Marketing Made Easy was the first non‑American book on the subject.
His agency(s) have won numerous awards internationally and Malcolm is a major contributor to local marketing education programmes.
For 25 years he has volunteered services to ADMA in both NSW and Victoria, including the State and National Boards, awards judging for 15 years and Chairman of Judges twice.
He has been involved in numerous firsts as the industry has developed locally and brings a wealth of knowledge to help clients with their marketing activities.
Malcolm lives in Manly with his wife and two kids — rather nuclear really.
Tim Nicholas, Client Service Director
After completing a Bachelor of Business degree, Tim spent 12 years in Australian and international advertising agencies, managing a variety of accounts including Compaq Computers, Singapore Airlines, Philips Electronics, Procter & Gamble, Wellcome Pharmaceuticals, Carlton & United Breweries, and Avis Rent-A-Car.
In 1996 Tim saw that the Internet was going to change everything – so he began his second career developing interactive communication, firstly with Hothouse Interactive as Client Service Director, then as an independent consultant. For over 10 years Tim has assisted clients including McDonald's, HCF, E*Trade, ACNielsen, Philips and the Olympic Co-ordination Authority to leverage the Internet as a marketing channel. Cochlear Ltd. hired Tim as a consultant to develop and implement their first global e-business strategy.
Tim has also worked at Australia’s leading customer loyalty and direct marketing agency, Pinpoint Marketing, where he managed B2B and B2C loyalty programs.
When not working Tim can be found surfing on the northern beaches or snowboarding in Niseko. He lives in Artarmon, with his 3 daughters and sometimes a tabby named Gizmo.
Paul Anderson, Development
Paul started his marketing career 20 years ago with Thomson Holidays in the UK, and promptly got bitten by the travel bug. After a stint of study and time at a fast‑growing printing company (Pindar) Paul arrived in Australia to work with PMP. He then co‑founded a successful market analysis company that worked with brands such as Foxtel, Citibank and Myer. On a return trip to the UK, Paul landed a job managing marketing databases for Lloyds TSB.
But the draw of running his own business was too alluring and in 2000 Paul co‑founded OnlineDM, which fast became a pioneer of e‑marketing solutions and promptly returned to Australia to set up the Sydney office. As well as two degrees and an MBA, Paul brings to MAD extensive marketing knowledge, specialist marketing software skills and global clients.
Paul and his wife live on the northern beaches with their three dogs. At the weekends he can be found surfing or throwing himself off cliffs with his paraglider (no we don't understand it either, but Paul says it's fun).
Lisa Williams, Account Manager
Lisa has been with MAD for over four years and brings youth and enthusiasm to the MAD team. Lisa started her marketing career during the internet boom and is an old hand at internet marketing with 8 years under her belt. Her online experience includes brands such as NRMA, Infochoice, RAMS, ING, Citibank and HSBC.
Lisa lives at Brookvale with her husband and a cat.
John Hancock, Strategy Planner
Much has been written about John’s influence on the Australian Direct Marketing industry. He has trained and helped the careers of more copywriters and creative directors in Australia than any other person.
Originally from Texas, John has over 30 years experience in Australia, US, UK and Europe. He has been National Creative Director, Ogilvy & Mather Direct Australia and a Director of Cellarmaster Wines Australia, UK, Europe prior to his semi‑retirement and joining the MAD team.
As well as writing copy, John works with Malcolm Auld as an industry trainer particularly in copywriting skills.
If you really want to know how to solve a problem, ask John, but be prepared for the unexpected.
He lives in Elizabeth Bay with his motorbike and on weekends can be found cruising the back‑roads of regional NSW with his biker mates.
Katy Thompson, Office Manager
Katy has over 23 years experience based in Australia and England in recruitment consulting, relocation consulting, promotional products' account management and office management. In her spare time it is rumoured that she enjoys mustering cattle on a Victorian Beef Property or doing acrobatics on the flying trapeze.
Within the local community she has assisted with fundraising of local sporting clubs and schools and has also been involved with events management for National Charities.
She lives at Balgowlah Heights with her husband, three kids and a spoodle doggie called Charlie.
Alistair McAlpine, Creative
A Creative Director with over 23 years experience in multinational agencies around Australia including; DDB, Rapp Collins, M&C Saatchi Direct and Lintas, Alistair has created ads for dozens of brands such as VW, Kwik Kopy, McDonald's, NRMA, Telstra and more. Like all good artists he's a dab hand at photography, music, illustration and beer consumption.
He lives at Chatswood with his wife, two kids and a cat.
Matt Stone, Copywriter
Matt's written thousands of pieces of copy for clients during over 23 years service at multinational advertising agencies, in Australia and the UK. Agencies he's worked in include Rapp Collins, DYR Wunderman and DDB. His words have worked for brands such as McDonald's, Volvo Dealers, St George, NRMA and more.
Matt is also an architecture buff and manages an architecture website.
Matt lives at Willoughby with his wife, one daughter and a cat.
